Empowering a younger generation of drivers offering flexibility to their lifestyle.
Selling over 3 million policies, the Veygo (by Admiral) challenges the traditional car insurance market by allowing drivers to purchase short term car insurance and be on the road in minutes.
Veygo came to us asking for their current app to be developed in a way that could be extended for their product roadmap. The brief was a ‘like for like’ rebuild of the existing mobile experience. However, when reviewing that experience, we knew there were opportunities for advancement that couldn’t be missed.
By restructuring the existing purchase flow we were able to dramatically increase conversion rates – significantly reducing the steps to purchase in the process. Alongside this, we comprehensively improved the UX (user experience) providing a completely reworked user interface throughout the mobile app.
3 million +
Customers and growing
App Store rating
Crash free across both iOS and Android
Understanding the problem
The Veygo team were ready for a rebuild. The extensibility and scalability of the existing app had reached its limits, but Veygo’s plans for the future certainly have not. Their existing mobile app had many usability issues that prevented customers from seamlessly purchasing short-term car insurance.
For many drivers, this mobile app would be their first experience of purchasing car insurance. The app needed to reach larger audiences with a vastly improved customer experience to support young drivers.
Supporting multiple user types
We have extensive experience across many industries – including fintech – however, every product is unique. Understanding the market and researching user needs forms the core of any brief – and Veygo was no different!
Whether they are learning to drive, insuring their own car or borrowing someone else’s, we tailored custom user journeys for each scenario. Our focus on detail ensured that countless edge cases were catered for, ensuring a positive experience for all users.
Onboarding and supporting new drivers
Successful onboarding is not only knowing what information needs to be collected, but how that information is communicated to the user. Aligning with Veygo’s tone of voice, we introduced primer screens, handy tips and progress screens into the app experience to guide users through the purchase process.
We’ve reduced the number of screens from 24 to 10, resulting in a significant decrease in the time and steps required to purchase a quote.
No one wants to reinvent the wheel so integrating into existing platforms is often key to the successful delivery of a product and Veygo was no exception.
Creating a successful communication channel between us and their technical team was critical to the success of the various integrations required in the app from bespoke Veygo infrastructure to carefully selected third party products and payment gateways.
Temporary policies on the go
We understand the challenges associated with rebuilding an existing app that already has a significant number of users, so we developed a strategic transition plan that allowed a seamless switch for Veygo’s customer base. With 90% of their customers’ devices very quickly updating to the new app, their customers can get on the road in minutes, having access to all of the policies right in their pocket.