Sustaining the BBC brand reputation and integrity
With a population of over 3 million people, this was a big challenge, but not one that we shied away from. The BBC Cymru Fyw app features the top stories and latest headlines from 8am daily, has a magazine section, a live blog and access to listen to live BBC radio.
The project was a huge collaboration within the public service broadcaster, bringing together the expertise, knowledge and content for the BBC news app development.
BBC Cymru Wales, appointed us to make an accessible mobile app that would deliver their online service for Welsh language, BBC Cymru Fyw, to the broadest reach of people. We took it upon ourselves to immerse our team into the welsh language and communities that the app would be reaching.
Dynamic news feeds
The user experience was essential when pulling in multiple feeds from many different sources. We focussed on accessibility making sure the visual format of each piece was easy to digest to target the maximum number of people nationwide.
Extending the BBC brand
The app needed to feel like an extension of the BBC brand. We made sure the visual design of the app could sit within the BBC’s suite of existing mobile apps, reflecting their established colour palette, typography and iconography style.